no idea

"‘No Idea’ – Technological Detail
Despite the apparently unlikely nature of the technology explained in the No
Idea presentation, it is based on fact.
The key technology involved in the concept is a bio-signal reading development
kit, made by a US company called NeuroSky. This kit uses sensors to read physiological activity and brainwaves, before interpreting the information received and outputting a digital signal. It is aimed at the commercial market, with the intention being for other companies to incorporate the technology into their own products.

Additionally, Emotiv (again, a US based company) offers a slightly more detailed insight into their product, which is also more of a finished item than the NeuroSky dev-kit. Their product is based around technology that is already seen in hospitals, in the form of brain scanning equipment, but has been scaled down in both size and cost to create a consumer product. The headset is currently aimed at the computer games industry – one Times journalist has described how “Emotiv technology transforms the gaming experience into something almost magical.”

Although both these similar technologies are still very new to the world, the prospective use in No Idea is clear – the thoughts of the wearer would be sensed by the equipment, and depending on the capabilities of the technology, could be saved as digital images - transmitted to either a nearby computer, or to a removable memory device, such as a USB stick. This would, for example, dramatically shorten and simplify the entire brainstorming and idea generation stage of the design process.

Mindball (As mentioned in presentation): www.mindball.se
Emotiv: www.emotiv.com
NeuroSky: www.neurosky.com"